Terms of Service

These Terms of Service (the “Terms”) are a binding agreement between Relative Companies Inc. (“Relative,” “Runes,” “we,” “us,” or “our”) and the person or entity that accesses or uses Runes (“Customer,” “you,” or “your”). Runes includes our websites, dashboard, hosted Connect experiences, APIs, webhooks, MCP tools, command-line tools, documentation, test environment, and related services.

By creating an account, accepting an order form, generating credentials, or using Runes, you agree to these Terms and our Privacy Policy, Data Deletion Policy, and any order form or data-processing agreement that applies to your use. An order form controls if it expressly conflicts with these Terms. If you do not agree, do not use Runes.

You must be at least 18 years old and legally able to enter into this agreement. If you use Runes for a company or other organization, you represent that you have authority to bind that organization. “Customer” then means that organization.

You may use Runes only for advertising accounts, data, content, and end users that you are authorized to manage. You are responsible for ensuring that your administrators, employees, contractors, and applications comply with these Terms.

Runes is developer-first advertising infrastructure. It provides a hosted connection layer and unified interface for eligible functionality made available through Meta, TikTok, and other supported providers. Depending on your project, permissions, provider approval, account eligibility, and applicable plan, Runes may support account connection, resource discovery, creative upload, campaign creation and management, reporting, conversion delivery, creator authorization, webhooks, and related operations.

Runes does not guarantee access to private, undocumented, deprecated, unavailable, or unapproved provider functionality. Provider capabilities can differ by account, country, objective, permission, application approval, and provider version. A validation result is not a promise that a provider will accept or deliver an advertisement.

Test mode uses simulated provider behavior and must never be treated as evidence of live provider approval, spend, delivery, or performance. Live access may require manual review and may be limited, conditioned, delayed, or revoked.

You must provide accurate account information and keep it current. Organization owners and administrators can manage members, projects, environments, credentials, connections, billing, and other settings. You are responsible for assigning appropriate roles and for actions taken through your organization.

• Human dashboard access must use an individual account; shared logins are prohibited.
• API keys must remain on developer-controlled servers and may not be embedded in client applications.
• Link tokens are short-lived and may be used only for their intended hosted Connect session.
• You must promptly rotate or revoke credentials that may be lost, exposed, or misused.
• You must notify us promptly of suspected unauthorized access or security incidents involving Runes.

Customers often use Runes inside their own software. In that relationship, you decide why and how your end users’ advertising data is processed, and Runes generally acts as your processor or service provider. You are responsible for your relationship with each end user and for providing all notices, obtaining all permissions, and establishing all legal bases required for your use of Runes.

• Explain that Runes will facilitate the connection to the selected provider.
• Describe the data and permissions requested and the advertising actions your product may take.
• Provide a practical way to revoke a connection and exercise privacy rights.
• Do not submit deceptive, recycled, or unstable identifiers as an external user ID.
• Do not use Runes to access an account, identity, creative, or creator authorization without permission.

Your use of Meta, TikTok, Stripe, and other third-party services remains governed by their own agreements, policies, permissions, review processes, and technical limits. You must comply with all provider terms applicable to your accounts, ads, destinations, audiences, data, creators, and content.

Providers control their services. They may reject, pause, modify, archive, or remove resources; change data or attribution; restrict permissions; impose rate limits; require reauthorization; or discontinue functionality. Runes may reflect or reconcile provider changes, but is not responsible for provider decisions or outages. Provider state is authoritative when it conflicts with an older Runes state.

You may not use Runes to:

• violate law, sanctions, court orders, provider policies, or another person’s rights;
• advertise illegal goods or services, malware, phishing, exploitation, or deceptive schemes;
• misrepresent identity, authority, affiliation, consent, product claims, or advertising source;
• circumvent provider review, rate limits, account restrictions, safety controls, or Runes tenancy boundaries;
• share, resell, sublicense, scrape, reverse engineer, probe, or disrupt Runes except as law expressly permits;
• submit secrets, raw credentials, unnecessary personal data, or regulated data into logs, identifiers, or unsupported fields;
• use provider data for surveillance, discrimination, unrelated profiling, data brokerage, or undisclosed model training; or
• send political advertising or heavily regulated advertising unless Runes has expressly approved that use in writing.

We may require additional information, supporting documents, product screenshots, beneficial-owner details, sample creative, or proof of consent before enabling or continuing live access.

Customer Data means data, content, instructions, identifiers, files, and provider information submitted to or processed through Runes for you. As between the parties, you retain your rights in Customer Data. You grant us the limited rights needed to host, process, transmit, reproduce, and otherwise use Customer Data to provide, secure, support, and comply with the service.

You represent that you have all rights and permissions needed for Customer Data and your instructions. We may process Customer Data to prevent fraud and abuse, enforce these Terms, satisfy law, protect the shared provider applications, and maintain service integrity. Our Privacy Policy and any applicable data-processing agreement describe our processing in more detail.

Runes uses administrative, technical, and organizational safeguards designed for a credential-broker service, including scoped access controls, environment separation, encrypted provider credentials, hashed API and Link tokens, redacted logs, signed webhooks, private uploads, tenant-bound authorization checks, and audited sensitive actions.

No system is perfectly secure. You are responsible for securely configuring your applications, redirect URLs, webhook endpoints, member access, and credentials. You may not conduct penetration testing or security research against Runes without written authorization. Report suspected vulnerabilities or incidents to will@relativecompanies.com.

Paid use is governed by the pricing shown when you subscribe and any applicable order form. Unless stated otherwise, test mode is free and live usage may be measured using connected advertising accounts or another disclosed billing unit. Stripe may process checkout, invoices, payment methods, and customer-portal activity.

You authorize us and our payment processor to charge applicable fees, taxes, and approved usage. Fees are non-refundable except where required by law or expressly stated in an order form. You must raise a billing dispute within 30 days after the relevant charge. Overdue amounts may result in restricted live access. You remain responsible for provider ad spend and charges made directly by Meta, TikTok, or another provider.

Runes does not promise rebates, cashback, managed spend, credits, or revenue sharing unless those terms appear in a signed order form. Any such program may be subject to eligibility, reconciliation, reversal, fraud review, taxes, and provider rules.

Runes depends on third-party infrastructure and services, which may include Cloudflare for application infrastructure and storage, Stripe for billing, supported advertising providers, email-delivery services, and safety or support vendors. Third-party services may have separate terms and privacy practices.

We may replace providers or subprocessors as the service evolves. We remain responsible for our contractual obligations, but we do not control third-party platforms and are not liable for their independent acts, service changes, account decisions, or failures.

Runes, including its software, interfaces, documentation, designs, trademarks, and underlying technology, is owned by Relative Companies Inc. and its licensors. Subject to these Terms and payment of applicable fees, we grant you a limited, non-exclusive, non-transferable, revocable right to use Runes for your internal business purposes and to integrate it into your authorized products.

If you provide ideas, suggestions, or feedback, you grant us a perpetual, irrevocable, worldwide, royalty-free right to use it without restriction or compensation. Feedback does not include your confidential information or Customer Data.

Each party may receive non-public information that is identified as confidential or that reasonably should be understood to be confidential. The receiving party will use it only to perform or exercise rights under this agreement, protect it using reasonable care, and disclose it only to personnel and service providers who need it and are bound to protect it.

Confidential information does not include information that becomes public without breach, was lawfully known without restriction, is received lawfully from another source, or is independently developed. A party may disclose information when legally required after giving notice where permitted.

We may improve, change, add, or remove service features. We will use commercially reasonable efforts to avoid materially reducing paid functionality during a current paid term, but changes may be required immediately for security, law, provider requirements, shared-application protection, or third-party availability.

Pre-release, beta, test, preview, and controlled-live features are provided for evaluation, may be incomplete, and may change or end without notice. Unless an order form states a service-level commitment, Runes is provided without an uptime guarantee.

You may stop using Runes at any time. You may revoke provider connections, rotate or revoke credentials, and request deletion as described in our Data Deletion Policy. We may suspend or terminate access if you breach these Terms, create security or legal risk, fail to pay, misuse a provider or shared application, threaten service integrity, or if a provider or law requires us to act.

When practical, we will limit a suspension to the affected organization, project, environment, connection, external user, or resource. Safety-critical actions such as pause, revocation, export, and privacy deletion may remain available. Upon termination, your license ends and unpaid amounts become due. Provisions that by nature should survive will survive, including payment, confidentiality, intellectual property, disclaimers, liability limits, indemnity, and general terms.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, RUNES IS PROVIDED “AS IS” AND “AS AVAILABLE.” WE DISCLAIM ALL EXPRESS, IMPLIED, AND STATUTORY WARRANTIES, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, QUIET ENJOYMENT, AND WARRANTIES ARISING FROM COURSE OF DEALING OR USAGE OF TRADE.

We do not warrant that Runes will be uninterrupted, error-free, secure, or compatible with every provider account; that any ad will be approved, delivered, or achieve a result; that reporting will be final or free from provider restatement; or that provider functionality will remain available. You are responsible for reviewing campaigns, budgets, targeting, destinations, permissions, and provider state before and after writes.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY WILL BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, GOODWILL, DATA, OR BUSINESS INTERRUPTION, EVEN IF ADVISED OF THE POSSIBILITY. RUNES IS NOT LIABLE FOR PROVIDER AD SPEND, PROVIDER PENALTIES, OR CUSTOMER CAMPAIGN RESULTS.

EXCEPT FOR EXCLUDED CLAIMS, EACH PARTY’S AGGREGATE LIABILITY ARISING FROM THESE TERMS WILL NOT EXCEED THE AMOUNTS PAID OR PAYABLE TO RUNES FOR THE SERVICE DURING THE 12 MONTHS BEFORE THE EVENT GIVING RISE TO LIABILITY. “EXCLUDED CLAIMS” MEANS PAYMENT OBLIGATIONS, INFRINGEMENT OR MISAPPROPRIATION, BREACH OF CONFIDENTIALITY, FRAUD, WILLFUL MISCONDUCT, OR LIABILITY THAT CANNOT LAWFULLY BE LIMITED.

You will defend and indemnify Relative Companies Inc. and its personnel against third-party claims arising from Customer Data, your products, your advertising, your end-user relationship, your violation of provider rules or law, or your breach of these Terms. We will provide reasonable notice and cooperation, and you may not settle a claim in a way that admits our fault or imposes obligations on us without consent.

Before filing a formal dispute, the complaining party will send written notice describing the issue and allow 30 days for good-faith resolution. Any order form may specify governing law and venue. Otherwise, applicable law and a court with lawful jurisdiction will govern without creating jurisdiction where none exists. Nothing prevents either party from seeking urgent injunctive relief.

You may not assign these Terms without our written consent, except with a merger, reorganization, or sale of substantially all relevant assets where the successor assumes the obligations. We may assign these Terms to an affiliate or successor. Neither party is liable for delay caused by events beyond reasonable control, excluding payment obligations. If a provision is unenforceable, it will be limited to the minimum extent necessary and the remainder will continue. Failure to enforce is not a waiver. These Terms, the Privacy Policy, Data Deletion Policy, applicable order forms, and any DPA are the complete agreement concerning Runes.

Questions and legal notices may be sent to Relative Companies Inc. at will@relativecompanies.com. We may update these Terms by posting a revised effective date. If a change materially reduces your rights, we will provide additional notice where reasonably practical or legally required.